By Maayan Lacko 2 months ago・7 comments

Looking for marketing/ brand awareness advice.
Hi, do any of you have experience with getting your b2c startup/ company to the american market?

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Hey Maayan

Love your quizzes. This feature with some explanation on when I need it can save a ton of time when you try to figure out what are the options.

The discovery process using AI platform is different form common google search + reading reviews / asking friends >> trying to figure out what option will be best for you. I personally spent nearly 2 weeks trying to figure out what camera to buy.
Lol.

With american market - you should be crystal clear and super simple with when and how users should use your product. I see it more like a fun educational activity. (I personally thought about clothes reading "Find the item best fits your needs" :)

If I clearly understand and your product simplifies the discovery process - your communication should in a fun way show how does it happen.
Like before: 1 hour trying to figure out what options do you have, 10 hours comparing the options. 4 hours - typing to find the best website to order the product

With your service - 10 minutes and you have a solution

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And based on what are you going to tell about you can find people (bloggers. journalists, curious minds) who will be happy to collaborate with you and help you to spread the info

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Thank you so much for taking the time look it up and answer me!

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I think this could be several different questions... first, you need to know your unique selling proposition. Really distill the essence of what makes your app a game changer, in one sentence. Then you’ll be able to communicate better with the people you’re trying to reach. You can also search YouTube for videos on how to work with influencers?

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Thank you! I watched different videos and i think i got the basics cover. Maybe i didn’t find the right people to approach, or approached with the wrong value proposition. Still working it out :) thanks!

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Maybe try to be more specific about your product, "b2c" is very vast.

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Sure.
My startup which is a virtual expert for better online shopping just recently launched an open beta of our new conversational online expert. I am working really hard to get more organic traffic, beside SEO which is more of a long run game.
So, for that end I want to figure out the best way to approach relevant audiences for collaborations: tech bloggers, bloggers and influencers that cover and review products for affiliation, or any other idea to start from.
I will love to get solid advice or to brainstorm with someone with experience is this stuff

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