By bhumi1102 ・4 comments

Dear makers who are marketing/sales experts - I'm putting together the 'marketing page' for Developer Dictionary book by Connect The Dots. And my instinct is to just list price upfront? But maybe that's not wise. Should I ask for email only first? And then later send a link with price and then later actually ask for payment?

What has been your experience?

Thanks much! Any thoughts based on your experience welcome! I'm going in with a complete beginner's mind with this project in terms of marketing/sales and such where I have no practical experience other than reading a bunch of books on the theory.

Your comment

The ethical UX angel on my shoulder tells me to be upfront about it. Unless you're also collecting email addresses for something else. But I can't imagine that'd be your style.


Not a marketing/sales expert. I think listing price upfront is a good practice and builds trust. You could still ask for an email address to alert people if it goes on sale or give them a sample chapter/some other goodie.


Thanks @ramacodes. I was planning to put up a sample chapter, but of course it makes sense to send it to people of opt in first :)