UX Research for Brand Colour


By Clo_O 🌺 ・3 comments

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I found it very interesting! It's clear, detailed, and I felt like I was actually participating in the process along with you while reading your article.


While rebranding my UX studio, I conducted UX research to find out what would be the best primary colour to use. In this article, I explain my entire process for this research, I share my best tips, and disclose my favourite findings.