Hey Kerry – I write About pages as one of the services I offer...here are the things I've found are important and make for an effective about page/section:
Communicate your why – the biggest mistake people make is to talk about themselves too much! An about page is an excellent opportunity to emphasise your key messages again...
Focus on 'them' and not you – again, a bit counter-intuitive when it comes to an About page/section, but this is a great place to connect with people there...why should they care about you/what you do? What hooks can you give them to connect with you as a person? (e.g. on my about page the bit that many people have mentioned is when I say I'm 5ft 1.5 inches tall – and the fact that the 0.5 inches is important when you're that size!).
Use bullet points – it doesn't work for every one/all websites but I can get quite a lot of info on my page by using bullets and it's easily readable and skim-able for people.
Get someone else to write it and/or ask other people questions like "What is something you see about me that I might not see myself?" or "What one word word would you use to describe me?" – this will give you insights you might not have yourself and help you see possible blind spots!
Thanks, Naya! Would love help getting more subscribers if you can share with anyone who you think would benefit (link to sign up is http://locationindependent.com/newsletter)
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Hey Kerry – I write About pages as one of the services I offer...here are the things I've found are important and make for an effective about page/section:
Communicate your why – the biggest mistake people make is to talk about themselves too much! An about page is an excellent opportunity to emphasise your key messages again...
Focus on 'them' and not you – again, a bit counter-intuitive when it comes to an About page/section, but this is a great place to connect with people there...why should they care about you/what you do? What hooks can you give them to connect with you as a person? (e.g. on my about page the bit that many people have mentioned is when I say I'm 5ft 1.5 inches tall – and the fact that the 0.5 inches is important when you're that size!).
Use bullet points – it doesn't work for every one/all websites but I can get quite a lot of info on my page by using bullets and it's easily readable and skim-able for people.
Get someone else to write it and/or ask other people questions like "What is something you see about me that I might not see myself?" or "What one word word would you use to describe me?" – this will give you insights you might not have yourself and help you see possible blind spots!
Hope that helps!
Thanks, Naya! Would love help getting more subscribers if you can share with anyone who you think would benefit (link to sign up is http://locationindependent.com/newsletter)
Awesome - thanks! Would love to know what you think when you get it :)
Happy to help! Am on Telegram...
Relaunching the website with a brand new newsletter, Remotely Intimate, to help you use intimacy as your superpower, to show up, be seen and stand out when you work online, from anywhere. First newsletter goes out today!